allow us to introduce ourselves
social alchemists was founded in 2024 by betsy miceli and madeleine kim, a creative-meets-strategy duo with deep roots in talent management, brand partnerships, and production. between managing top-tier talent and building standout campaigns with major brands, they’ve spent years learning exactly what makes partnerships actually work.
having worked on both the brand and talent sides, betsy and madeleine knew how important it was for creators to feel supported both creatively and strategically. their goal has always been to help talent grow in a way that feels sustainable and true to who they are while building partnerships that feel aligned.
as social alchemists continues to grow, so does the vision behind it — building a thoughtful, creative team that genuinely cares about supporting talent and producing meaningful work behind the scenes.
more than anything, social alchemists was built on the belief that creators thrive when they fully own their voice. in an industry that moves fast and constantly pushes trends, the team values authenticity, individuality, and real connection over fitting into a mold.
let’s alchemize!